Adidas
Adidas was founded in Germany in 1949 by Adolf ‘Adi’ Dassler. Drawing on expertise in the manufacture of sports shoes acquired as early as the 1920s, the brand gradually built its reputation through products designed to meet the needs of athletes. Over time, it established itself as a key player in the sports industry by combining research, innovation and a strong visual identity. Today, Adidas has a global presence and occupies a leading position in the worlds of sport, fashion and lifestyle alike.
