Patta

Patta began in Amsterdam in 2004 as a sneaker store opened by Edson Sabajo and Guillaume Schmidt, before developing into a clothing label in its own right. Rooted in the city's music, football and street culture, it has built a strong identity through its own collections and its collaborations with the biggest sportswear brands. Its motto, Patta Love, Not Hype, sums up a community-first approach.