Asics
Founded in Japan by Kihachiro Onitsuka, ASICS is an iconic sports brand renowned for its expertise in performance and innovation. Its name, inspired by the Latin maxim Anima Sana In Corpore Sano (“A healthy mind in a healthy body”), reflects a philosophy that puts wellbeing and movement at the heart of its identity. Today, ASICS combines sporting heritage, cutting-edge technology and contemporary design, establishing itself as a leading brand both in sport and in lifestyle.